The 70 Second Difference: The Politically Incorrect, Brutally Effective, and Occasionally Amusing Guide to Exercise, Diet, and Getting into Shape FAST

Stop confusing activity with accomplishment by exercising the traditional way with long exercise sessions, and with less than scientific guesses about how much and how many you need to do, of sets and repetitions.

Your time is too precious to waste, and time is the number 1 reason why people either stop exercising regularly, or don't exercise to begin with.

Big fitness club chains and gyms, want to make you believe that it takes hours of time each week, and that all their expensive and bulky equipment is essential for you to get a complete workout. You don't need all of this, and you certainly don't need to spend hours and hours of time each week just to exercise.

Just 70 seconds of focussed ISOfitness™ exercise daily has been scientifically proven to make you stronger, fitter, more muscular, and reduce your body fat. It will give you more results, with less exercise, and in less time than any other system because it's the appliance of science, NOT guesswork.

To many, The 70 Second Difference™ approach is controversial. However, this is almost certainly because we're openly focused only on proven science-based results, science-based exercise, and scientific data about nutrition. We also explain the science and the inconvenient truths about many popular food sources, why bodybuilders and strength athletes are so physically different, how much protein you really need, weight control and weight loss, as well as the real science behind muscle growth and strength.

The 70 Second Difference™ approach to exercise utilises special short burst, highly focussed isometric exercises which are proven to be superior to old fashioned traditional exercise methods in over 5,500 independent scientific studies.

The 70 Second Difference™ explains how ISOfitness™ exercise engages your natural Adaptive Response™ mechanism, which means that everyone benefits from the same exercises in roughly equal percentages of improvement. This means that both unfit beginners and top professional athletes will all get the perfect workout that's right for them at their individual level of strength and fitness.

The 70 Second Difference™ is also a special workout routine using ISOfitness™ exercises. It is designed to give you a highly effective full-body workout in only 70 seconds of continuous exercise time.

Required Equipment: 2 x Iso-Bows - available on Amazon.com