Customers are F.I.C.K.L.E: How to Sell Large Complex Deals to Equally Large and Complex Customers

Nick Bailey believes that skill in the art of salesmanship is the one thing that will make the most difference to the economy and propects of every country.

In this book he shares the sales skills he has developed over 25 years' in the IT industry selling high value complex deals, with a new generation who have few role models in sales to follow.

However, being effective in sales isn't, as most people think, about fast talking; it is more about effective listening.

The book is perfectly positioned to help people who are selling high value complex products and services. In addition, the principles it contains are just as relevant to any small business looking to increase its customers and improve their relationships with them.