Music, Markets and Consumption

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

Contents

Introduction; Part I ''" Shaping Forces: Ch 1 Economics and Technology; Ch 2 Policy and Law; Part II ''" Production Perspectives: Ch 3 Music as Product; Ch 4 Musicians; Ch 5 Music Brands; Ch 6 Music Brand; Part III Consumption Perspectives; Ch 7 Music Consumption; Ch 8 Music, Fans and Fandom; Ch 9 Music and Community; Part IV Music Marketspaces: Ch 10 Venues; Ch 11 Festivals; Ch 12 Theorising Music Marketing and Consumption; References