Getting New Customers / Keeping Them Forever: Creative Ways to Grow Your Customer Base

In today's economic climate successful companies know the importance of a successful sales team. Customers are fewer and harder to find and while your competitors are snapping at their heels trying to take them away from you, using the same old techniques will not be enough to stem the tide. There are no shortage of opportunities however, and in this book we explore some new ideas that will help you develop your customer base and keep them for ever.