Media Muscle: Body Image and the Media for Guys

Ever wondered why you don't look like the guys in magazine ads? How does that make you feel?

There are heaps of books about how popular culture (like advertising) affects the way you feel about yourself. Unfortunately, they're mostly written about young people ... until now! This book is written for you.

We're going to take a behind-the-scenes look at how the media industry works, teaching you to critically and independently evaluate what you see, hear or read in different types of popular culture, such as the media.

You'll also learn how to develop and maintain a positive body image as you muscle your way through the media maze.