Competitive Advantage : The No 1 Business Tool to Outsmart Your Competitors

In business you need a competitive advantage. How do successful companies get their edge? They understand how the internet has changed the face of business and know what delights their customers. This book, written by international authors, entrepreneurs and business experts, Heather Cullen and John Brooker, shows how to outsmart your competitors in today's interconnected world. You will learn how customer expectations are changing and how to get ahead of the game:- How the business-customer relationship has changed forever- What your competitors are doing and what they know about you- Seven key things your customers want - but won't tell you- Staff reports: why relying on them is dangerous to your business- How to turn social media trolls into raving fans- What Big Data can tell you about your customers - and what it can't- Protecting your business: what to do before things go wrong. Heather Cullen and John Brooker, the founders of Shadow Shopper, have unique insights into what makes a business successful. Over the last ten years, hundreds of businesses have used Shadow's 50,000+ shoppers to check their customers' experience, and their competitors as well. By finding out what matters most to customers, these businesses have set themselves ahead of the competition. Fast track your competitive advantage today!