Retail in Detail

Knowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture. Learn how to: Budget for startup and establish a financial plan, Select the ultimate location and develop your brand image, Select, price and market your product, Manage inventory to decrease expenses, Keep your business up-to-date and competitive in the electronic age, Meet legal and regulatory requirements, Manage your daily operations.

Sparing you the trial and error that comes with starting a retail business from scratch, Bond shares firsthand experiences, lessons learned, and informative anecdotes that have helped thousands of aspiring retail entrepreneurs just like you!