Internet Marketing

Want some ready-to-use tips on effective Internet marketing? You won't find a book that can compete with this one.

Why not? What makes the difference? In three words: Herschell Gordon Lewis. His massive reputation in the dynamic world of marketing—including elections to the Direct Marketing Association's elite Hall of Fame—stems from his singular ability to combine strategies and tactics that produce response with a sense of humor that produces a smile as the reader absorbs and profits from applications of those strategies and tactics.

Another benefit implicit in the book you have in your hands is Herschell's ability to distill marketing wisdom into concise, to-the-point mini-rules you can use immediately. No time wasted here, plowing through pages of turgid text.

In one slim volume you'll discover a unique amalgam of what-to-do and what-not-to-do when marketing online. An encyclopedia probably couldn't match what you get in these pages…unless the author of that encyclopedia is Herschell Gordon Lewis. But don't look for such an encyclopedia, because Herschell points out: "That isn't my style. This book is."