Addicted Customers: How to Get Them Hooked on Your Company

Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn:
- The two distinct buying personalities that customers employ
- How to help avoid the triggers that "turn on" the less desirable personality
- Strategies to engage the personality that leads to loyalty and commitment
- The psychological prinicples that underlie compelling customer experiences
- Real world examples of successful companies that apply these principles