Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships

Why does a retailer opt for one vendor over another? It's not about cost cutting.
Generally, it comes down to the "R" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business.
In this deeply informative book, retail expert Rick Segel offers a wealth of ideas,
tactics, and concepts you can use to become a valued "must-have" resource to your retail customers.

You'll learn how to:
• Educate your retailers while positioning yourself as an expert in your industry
• Create retailer friendly, store-focused co-op advertising
• Work with your customers to hold promotions that pay
• Help your retailers create and maintain a web presence
• Use tradeshows as powerful relationship-building events

"Rick nailed it! His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started."- Steve Lang, Chairman of the Board, Mon Cheri Bridals

"Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick!" - Sal Macaluso, CEO, EFashion Central