Change or Go Broke: Straight Talk about Small Business

Change or Go Broke cuts through the hype and fads and tells the truth about running a small business. Kevin Hanville shares the lessons he has learned in his twenty-five plus years as an executive, businessman, and business consultant. Hanville's straightforward and practical wisdom is fortified with light-hearted humor, providing the reader with an entertaining and thorough examination of all the wrong-headed business assumptions about how to make a small company work. His self-described "politically incorrect" observations blast some of the commonly accepted platitudes and principles pertaining to entrepreneurship, sales, employees, finance, and leadership.

For anyone considering starting a small business or anyone who is already knee-deep in a business and wondering what they could do to be more successful, Kevin Hanville delivers sound advice and credible solutions. For those brave souls who are ready to re-boot their business or to take it to the next level, this book will serve as a breath of fresh air and an easy-to-follow guide.