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Emerald Book Company

The Truth About Trust In Business: How to Enrich the Bottom Line, Improve Retention, and Build Valuable Relationships for Success

The Truth About Trust In Business: How to Enrich the Bottom Line, Improve Retention, and Build Valuable Relationships for Success

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Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vanessa Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us - ethically and financially.

Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers: knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business.

Delving into each area of business- sales, management, branding and marketing, customer services, leadership - the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.
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Vanessa Hall is an international author and speaker whose work emulates her life. Her business, Entente, which is French for Understanding and Good Relationships, is focused on building trust back into the business world, into homes and communities around the world. She has worked with some of Australia's largest organizations, speaks at conferences around the world, and has a team of accredited consultants.
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