Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Web Sites Customers Love

As Website Design and Functionality Take A Mighty Leap Forward, today's marketers and site designers can harness the power of "experience design" to help customers quickly find information, make purchases, or participate-creating positive digital experiences that visitors not only remember but want to share with others. Here, David Lee King explains what digital experience design is, introduces a range of tools and strategies, and shares best practices. He shows how organizations can use experience design to distinguish themselves from the competition and uncork the viral marketing genie.