Nonprofit Management Simplified: Programs and Fundraising

Every executive director/CEO needs to oversee the effective implementation of the nonprofit’s programs, the essential core of its mission. Of course, the old saying "no money, no mission" means that executive directors also need to ensure that the organization has sufficient funds to operate programs.

Nonprofit Management Simplified: Programs and Fundraising gives you the tools you need to ensure that both aspects of running the organization get their share of attention. You will learn not only how to implement programs and the fundraising that supports them, but also how to evaluate success in both these areas. And you will learn how to use marketing strategies to promote both your programs and your fundraising efforts.

You will learn:

• How to develop and evaluate your programs
• How to implement the outcomes measurements process
• How to implement and evaluate fundraising strategies
• How to create brand identity
• How to develop a marketing plan
• The importance of community problem solving through collaborations

As special bonuses, you’ll have samples of:

• A strategic plan
• A resource development committee job description
• A resource development assessment
• Resource development strategies
• Charitable contribution quid pro quo policies
• Meeting facilitator guidelines
• Conference planning committee job description

Table of Contents

Foreword

Introduction

Chapter 1 - Program Development and Evaluation

Chapter 2 - Implementing an Outcomes Measurements Process

Chapter 3 - Implementing and Evaluating Fundraising Strategies

Chapter 4 - Developing Brand Identity and a Marketing Plan

Chapter 5 - Community Problem-solving through Collaborations

Appendix A - Sample Segment of a Strategic Plan

Appendix B - Resource Development Committee Job Description

Appendix C - Sample Resource Development Assessment

Appendix D - Resource Development Strategies

Appendix E - Charitable Contributions. Quid Pro Quo

Appendix F - Meeting Facilitator Guidelines

Appendix G - Conference Planning Committee Job Descriptions

Index

About the Nonprofit Management Simplified™ Series

The Nonprofit Management Simplified series was developed by CharityChannel Press for the busy nonprofit executive director/CEO who is faced with many challenges—staffing the nonprofit, managing programs effectively, financing the organization through a variety of funding sources, and developing an effective board of directors—not to mention the everyday hurdles of running the organization. The books in this series tackle each of these topics, and then some! But they are not academic tomes; they are designed for you to read cover to cover or to quickly scan through to find an area you need to address right now. And they’re loaded with forms and charts that you can adapt for your nonprofit. We hope that you enjoy the books in this series and that you’ll become a stronger executive director/CEO because of them.