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Confetti Publishing Inc.
Anatomy of a Trend
Anatomy of a Trend
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$20.50 USD
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$20.50 USD
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A fascinating look at the predictable patterns behind trends
It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about?
It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend.
Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.
Includes business cases and easy-to-follow trendspotting guidelines.
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