Hands - On Marketing: The Small Business Owner's Guide to Advertising and Branding

The phrase "when it comes to advertising, I throw stuff at the wall and see what sticks" is uttered by small local business owners the world over. Most of the advertising resources available are written for big brands with big budgets, and are focused solely on online strategies.

Hands-On Marketing is the confused business owner's guide to advertising with purpose. This book is an information guide and workbook designed to help you figure out what will work for your small local business and what will not. The included Action Plan will guide you through creating a customized strategy for your business.

Written with real-life examples and stories, Hands-On Marketing will give you new insight and inspire you to tell your story proudly, whether you are brand new to business or a seasoned veteran.