The DaimlerChrysler Merger - An Analysis of the Cultural Problems

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1, , language: English, abstract: Introduction (English)

On 6 May 1998, Daimler-Benz of Germany signed a merger agreement with Chrysler Corporation of the United States. The merger marked the beginning of the ambitious goal of merging two styles of auto-making, two approaches to busine