Diversity at Abercrombie & Fitch

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Ulster, language: English, abstract: Using the globally renowned fashion chain Abercrombie & Fitch as a case example, this repor&tacute;s aim is to depict its diversity policy and to analyse how the organisation meets its policy in reality. An introduction to the main approaches of diversity policies shall be given in order to analyse Abercrombie & Fitc&hacute;s diversity policy. Next, it will analyse, how the company deals with diversity in reality. Comparing this policy with a current image of the reality, it is then discussed whether or not the policy is followed in practice.