Employer Branding: Die Arbeitgebermarke gestalten und im Personalmarketing umsetzen

A strong employer brand is the basis for successful Recruitment Marketing and an important success criterion in times of skill labour shortages. With the help of specific company examples the authors illustrate how the strategic Employer Branding may be designed and realised operationally. Further topics cover the use of social media, the internationalisation of employer brands and the controlling of any measures taken.