Standardization - Challenge and opportunity: What managment and staff should know. Including 11 practical examples and 39 practical tips

Standards shape markets. Without them there would be chaos. They are relevant for enterprises and other organizations, stamping their success. This book gives insight into the world of standardization and how you could actively participate: you learn about opportunities and risks of standardization, their technical, economic, juridical, and also psychological facets. You read about appropriate competencies, which are needed if you want to contribute with your expertise to technical committees’ work, in a self-confident manner and with good negotiation skills. By its many examples and practical tips this QuickInfo addresses all who would like to make actively use of the economic potential of standardization, thereby shaping markets. This compact book of the internationally experienced standards expert Guido Gürtler may be more than helpful for employees and management, regardless of whether they are already actively involved in standardization or want to start using the given opportunities, to the benefit of their enterprise.