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Edition Axel Menges GmbH

The i-Cosmos: Might, Myth and Magic of a Brand

The i-Cosmos: Might, Myth and Magic of a Brand

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The book comments upon this process of >disruptive technologies, which has taken place only very rarely in the history of technology and design. It leafs through the preconditions and position these innovative devices in product-historical, social, and psychological contexts. Der Spiegel correctly wrote: "The i-cult: How Apple Seduces The World". But beyond any seduction, the >i-Cosmos< represents a changed handling of information, media, and entertainment.

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