NEW WAYS OF REACHING OUT TO END USERS

The author has highlighted important aspects of RETAILING. For the last ten years, retailing in India has been continuously expanding its horizons from a small haatdi, a filthy kirana store, to multi operational, well organised SUPERMARKETS. Today, the Indian retail industry is one the largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid growth in Indian retailing, global giant retailers like WAL-MART, GAP, and TESCO are trying to penetrate the Indian market. This book is addressed to students enrolled for Marketing at undergraduate levels.