50 Years of Marc O'Polo

two Swedes, an American, a strawberry on an advertising

poster, and an O’. When Rolf Lind, Göte Huss, and

Jerry O. Sheets started Marc O’Polo 50 years ago, they

wanted to conquer the fashion world with natural fabrics

and products that came from Asia to Europe. While the

fashion industry was still very big on synthetic fabrics in

the 1960s, the three co-founders laid the foundation for

an emphasis on the natural materials that shape the

brand to this day, not letting anything derail their philosophy.

And success proved them right, especially under the

leadership of today’s owner Werner Böck—their friend,

business partner, and loyal companion from the very first

days on. In 50 Years of Marc O’Polo – The Book, witness

the exciting milestones of Marc O’Polo’s 50-year history–

the fashion, creativity, and lifestyle–and discover how the

brand became one of the most successful and recognized

fashion houses in Germany. The company’s unique

history is shown using never-before-seen fashion photographs,

smart products, and courageous advertising

campaigns. Inspiring quotes and charming anecdotes

from those who put their blood, sweat, and tears into establishing

and strengthening a label that is the epitome

of casual fashion, as well as the committed founders,

employees, and competitors, give this account an emotional

and personal side. It’s a story about what makes a

brand great, marked by an unconditional love for materials,

fabrics, and details. 50 Years of Marc O’Polo – The

Book is a remarkable history of one of the world’s leading

brands. Discover 50 years of O’.