Business Planning for Managers and Entrepreneurs

This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:

Getting Started
- Structuring a business plan
- Case study of a UMTS service provider
- What can we learn from the dot.com crash?

Financial Statements and Valuation
- Understanding financial statements
- Valuing businesses
- Checklist of common pitfalls

Forecasting Revenues and Costs
- Forecasting is an art
- Forecasting on the supply side
- Forecasting demand

Advanced Techniques
- Knowing your competitors
- Value chain and business model
- Scenario planning
- Valuing business opportunities as 'Real Options'

'Business Planning for Managers and Entrepreneurs' is illustrated with 100 pictures, including examples and case studies from the ICT industry.