Starting Over: A Way of Life: Lessons from a Cuban Entrepreneur Who Overcame Multiple Crises, and Achieved Success by Leaving the Comfort Zone

Starting Over: A Way of Life is a testimony that attests to never giving up, and leaving our comfort zone in order to succeed. Luis Echarte uses his life story to land very important, often painful leadership lessons. As a Cuban immigrant who was forced to leave his country during Fidel Castro's uprising, Luis worked in the family construction business in Miami. He then joined Bacardi, for which he created a worldwide growth strategy. After living in London and traveling to China, Nepal, and Tibet for spiritual renewal, he came to work with Mexican billionaire Ricardo Salinas, CEO of Grupo Salinas. When Luis was diagnosed with cancer, he began writing this book in which he bravely shares valuable professional and personal life lessons with simplicity and a bright sense of humor.