Management of Corporate Greatness: Blending Goodness with Greed

Management of Corporate Greatness: Blending Goodness with Greed pursues a cardinal question: is it possible for corporations to follow the path of virtuous philanthropic strivings without sacrificing their direct business goal of profit maximization? The book draws on numerous real-life corporate examples from all over the world to show how corporations can effectively blend excellence in business with corporate social responsibility.