9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. The author presents his ideas in a uniquely organized and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.