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SAGE Publications

Clothing for Liberation: A Communication Analysis of Gandhi's Swadeshi Revolution

Clothing for Liberation: A Communication Analysis of Gandhi's Swadeshi Revolution

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This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia. Photographs of Gandhi in different phases of his life have been used to provide a visual chronology of sartorial change and emphasize the arguments in the book.

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