Policing: Reinvention Strategies in a Marketing Framework

While there is considerable discussion and criticism on the way the police force is functioning in India, there are no comprehensive alternative models presented for the police to aim and aspire towards. This book adopts a New Public Management (NPM) approach to police operations. The author presents a marketing plan for the Indian police force using the conventional framework in marketing management-comprising Current situation analysis, SWOT analysis, STP analysis and 8 Ps. He draws on both, management principles and the recent empirical work conducted in the police service and with appropriate improvisations situates them within the existing literature on marketing principles.