La Marca de la Felicidad

What is the secret of making Coca Cola the brand of Happiness? Short of unveiling the secret formula, this book reveals all of the strategies and marketing plans that the company has utilized through the years to position it where it is today. This is a fascinating journey through the back rooms and board rooms that involve the largest PR and Marketing companies, the communication milestones and experiences that have contributed in allowing so many people to believe that the world is a better place and to be optimists. This shows Coca-Cola’s link with happiness and worldwide corporate strategies. This is a book that for the first time, besides reading it, you can see, hear and feel the QR (Quick Response) codes that are embedded in text that demonstrate the power of announcements and communicative actions that have contributed to building the most valuable brand in the world, and will help you better understand Coca-Cola, brands, marketing, and of course… happiness.