User driven product development: Creating a User-Involving Culture

User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organizations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are:
• The framework of user-driven product development
• Information competences demanded by user-driven product development
• How to collaborate with users about new product projects
• The user-interacting potential of information and web technologies