For Friends Not For Brands

Digital Marketing is "like a bicycle" because, like in a bicycle, you have two wheels which serve two very different purposes, but are equally important.The Rear Wheel deals with how to engineer a system to sustainably produce content that Google will deem as "good" while at the same time retaining a strong connection with the Brand messages.The Front Wheel deals with the softer issues that often sink even the most successful Digital Marketing program: a successful project may grind to a halt because we failed to involve the right company function at the right moment, asking the right questions in a language they can understand.