Creating Profit Through Alliances

Creating Profit Through Alliances describes how alliances can add value to the competitive strategy that you have chosen and what arrangements are possible for the division of this value between you and your partner. The business rationale and financial mechanisms of ten basic forms of alliances are detailed and clarified. Guidelines for drafting an alliance contract are given.

The book contains cases of 15 companies and is written for those who are involved in initiating and managing alliances, ranging from board members and strategists to business development and alliance managers. The cases provide exclusive information about financial deal structures and motives for partnering.