Handbook on Marketing Transnational Tourism Themes and Routes

Transnational themed tourism and routes bring together a variety of attractions and services under one motivational theme fostering regional cooperation among destinations. It provides visitors a rich experience that cuts across borders, through the discovery of diverse regions with shared natural attractions, culture or heritage. This joint ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes offers NTAs, NTOs and DMOs a practical guide for the development and promotion of transnational tourism through specific frameworks and case studies.