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Universidade Católica Editora

Strategy for the Portuguese speaking market

Strategy for the Portuguese speaking market

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“For the first time in a study, three perspectives: economic, socio-cultural,
and institutional are presented in an intertwined, holistic approach. This book on the
Portuguese-speaking market really strikes on the complexity of decision-making,
and on what must be done to turn companies successful and make States and
populations prosperous.”
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