Progress in Advanced Computing and Intelligent Engineering: Proceedings of ICACIE 2017, Volume 2

Forget about Search Engine Optimization - Optimize your website for people

If you are a business owner, an entrepreneur or a marketeer running a website and want to explore the industry secrets behind good SEO, then, this book is a must-have reference that will guide you through some practical optimization examples and help you achieve better ranking on Google. Discover new techniques and avoid the mistake of trying to cheat Google's algorithm. Thanks to this helpful guide, your website can be optimized to retain consistent rank positioning not withstanding Google's frequent changes to its search structure.
The book is in two parts:
The first part focuses on different ways to optimize your website to attract visitors and generate leads as opposed to optimization for ranking on Google. For those that are new to SEO, this handy guide will not only help you with the basics but it will also introduce you to some insightful tips and tricks that will take you to the next level of optimization procedures.
The second part focuses on the tactics you can adopt to capture relevant visitors to your website instead of struggling with back-linking to steer Google to your domain.
This is an indispensable and concise book ideal for both beginners and intermediate levels of search engine optimizers.