Everything We Know Is Wrong: The Trend Spotters Handbook

Other books about trends serve up ready-to-eat meals. This one will help you find, capture and prepare your own "food" by giving you the tools and mindset needed for successful, in-depth trendspotting.

We are trendspotting creatures who spend our lives wondering what's going on in the world around us. So why do so many changes pass us by or - even worse - take us completely by surprise. What can we learn from the many extreme events that have taken place over the past decade - from 9/11 to the financial crash of 2008? What long-term changes take place behind daily headlines and buzzwords?

Everything We Know Is Wrong: The Trendspotter's Handbook is an inspirational manual to help you sharpen your trandspotting skills and navigate the many puzzling changes that make up life in the twenty-first century. It will help you distinguish between hype and actual insights, between fashion trends and megatrends.

With seven insights about how our change-detecting minds works, Everything We Know Is Wrong will make you a better trendspotter in an age where we all need to understand and adapt to changes in society, life and business.